The three S’s – simplicity, sociability, and protection – are a good basis regarding dating website. So just why will it feel like a lot of internet sites tend to be mysteriously lacking them off their company ideas?

Submit LikeBright, another dating website created in Seattle whose goal is to purge deception from online dating scene. It’s a tall order, but Ron Lai, Sonya Lai (yes, they can be siblings), and Nick Soman tend to be determined to generally meet it. The trio fulfilled while their studies at Harvard, and decided to receive LikeBright this current year within the TechStars, a business enterprise that phone calls itself the “number 1 startup accelerator in the field,” system in Seattle.

Their own purpose, as told Aislyn Green of TechFlash.com, is not difficult: “LikeBright is actually a TechStars Seattle business attempting to make online dating simple, social and safe for females.” Females everywhere – and plenty of males – complain concerning the diminished rely on and widespread sleeping that affects online dating sites. For a few, it is come to be these types of difficulty they’ve given up on online dating altogether in support of time for the conventional types of online dating that they’d as soon as refused, like satisfying through friends or at social gatherings. LikeBright aims to combat this issue by “constructing a dating layer-on Twitter to simply help females meet individuals through folks they trust.”

The inspiration for LikeBright came from personal expertise. Sonya ended up being powered by a want to help this lady female friends browse the sometimes-dangerous world of online dating sites, and wanted to place increased exposure of the issues, often disregarded, that women worry about regarding on the lookout for love on the web. Ron, a regular traveler, ended up being stirred to create a site that met their nomadic requirements, and Nick learned associated with worth of meeting a date through someone you trust when a female friend introduced him to his sweetheart.

Before creating your website, the trio conducted 50 live interviews with women who desired to share their encounters with online dating sites. The responses they obtained ranged from the hilarious on the horrifying, like “every little thing appeared good. And the guy questioned myself basically smoked meth” and “He was 11 and I had to drive him house. He’d walked completely across town.” Determined your globe lacked a dating site that sets women initially, LikeBright came to be.

LikeBright is devoted to producing an environment built on the 3 S’s. Signing up for this site is not difficult: it takes half a minute to sign up via Twitter Connect. The site promotes sociability by providing customers a social context for all the singles they see and permitting them to connect with friends – connected or not – on the webpage. And it’s secure: females can use LikeBright anonymously, and every guy on the webpage is vouched for.